The new year is here, and it’s the perfect time to hit “refresh” on your social media strategy!  Whether your accounts feel stagnant or your goals are unclear, re-evaluating your approach can breathe new life into your online presence. 

But where do you start? 

Begin by auditing your current social media platforms. Look at how your pages have performed in the last year, identify high-performing content, and pinpoint areas that need improvement. Ask yourself: Is your branding consistent across all your social media pages? Are your social media goals aligned with your overall brand objectives? This reflection will help you uncover what’s working and what needs adjustment.

Next, set measurable and achievable goals to guide your strategy, such as increasing follower engagement or driving website traffic. Create a content calendar to maintain consistency, and diversify your posts with videos, graphics, and trending topics to keep your audience engaged.