INTERVIEW: Social Media Marketer Morwesi isn't afraid to share their expertise with the world

Hi Morwesi, Welcome to the Zeloi Collective Women. Please tell us a little about yourself.

Thank you for having me, I’m Morwesi Ndlovu, I am currently the Head of Digital at Kwambele Social Marketing and the founder of Channel V Digital Agency. My digital career started way back in 2011 when Channel V Digital was at it’s inception days. It started off as a magazine, mainly because my passion for journalism was still raw, using Twitter to kick start its digital presence and using Tumblr to roll out features. 

After I graduated in 2015, I decided to take a different route, and that was to look for an internship to sharpen my skills in Digital project management. That’s when I joined Live Magazine as an intern. In 2018 I joined Kwambele Social Marketing  where I am currently Head of Digital. 

As a digital enthusiast with her own growing agency and also leading a digital department for a remarkable marketing agency, I am continuing to make my mark in the digital industry. I strive to ‘Make it Matter’ one click at a time. Striving to educate, and impart knowledge that can help us create a digital echo system that improves lives.

What are your 3 tips for small business/individuals who are not clued up with social media but what to have a digital presence?

Firstly, social media is a beast that needs to be consistently fed strategically. Don’t rush into posting or creating social media platforms without a solid plan that speaks to your overall goals for your digital presence.  Ask yourself questions that will help you understand why you want to have a digital presence.

Secondly, create a strategy that communicates your goals for each platform. Look at what purpose these platforms will be fulfilling. This may also need you to start looking at pages/accounts that represent what you want to gauge if this is really something you want to pursue.

And lastly, find content development tools and support: organizing your content  according to your Strat and vision is key. Take a few online courses or consult with a mentor who is well versed within the digital space. This can help guide your thought process and solidify your ideas when curation of your content. And sometimes, just starting and gauging how your audience engages, also helps to grow your digital reach/presence. Your teacher could be the person that consumes your content.

  • What advice would you give to someone just starting a social media agency? 
  • Be patient with yourself when you start placing one foot in front of the other.  You are meant to provide solutions to a digital problem that your potential clients don’t realize they have as yet. Your job is to identify how having effective digital presence can have a direct impact on their sales or/and demand in service provision. 
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  • It’s easy to feel exploited or to undersell your skills. Look at what the market value of providing certain services is, research that, consult with peers in the same industry and create a reasonable rate card that matches your level of expertise.

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